Tony Ho, CPA | Commercial & Operations Executive

About

A different kind of executive.

A commercially driven executive who pairs the authority of a CPA with the build‑capability of a Computer Science engineer. I lead complex organisations through growth, turnaround and transformation: scaling a multi‑franchise group beyond $110M, turning around a multinational, and building an AI‑augmented, fully auditable finance function for a global digital‑services firm. My edge is porting proven operating models from one industry into another. Trilingual across English, Mandarin and Taiwanese.

$110M+

Revenue managed

$40M+

Revenue growth secured

80+

Team led

20–50%

Cost reductions

Group turnover scaledTownsville Auto Group

$70M$110M+

The Cross-Industry Edge

One operating system, many industries.

Kitchen → Workshop

Re-applied a Japanese quick‑service kitchen workflow model to automotive service‑workshop operations.

Labour‑hours → Delivery

Adapted a workshop labour-hours and utilisation system to manage a remote, multi‑country Account Management team.

Job profitability → Digital

Ported a per‑job profitability framework into a digital‑services delivery model.

Governance → Anywhere

Carried statutory-grade financial governance from an automotive group into a digital‑services business (AASB 15).

Career

Professional experience.

2026 — Present

Commercial Director / eCom Capital

Remote (Global)

Architected an AI‑augmented, control‑first finance function; rebuilt the P&L to AASB 15 and an auditable standard; automated billing and close; co-led a workforce restructuring that cut headcount cost 20%+.

2021 — 2026

Financial Controller / Townsville Auto Group

Townsville, QLD

Recruited mid-COVID into a business in disarray; stabilised it and grew turnover from $70M to over $110M. Transformed reporting to GPFR (auditable), reinvented the commission model, and led the expansion that added $40M+.

2017 — 2021

Finance Manager / GM / MOS Burger Australia

Brisbane, QLD

Aligned a tri‑national board (TW/JP/AU) on a single agenda; won approval for a $3.5M investment case and full product relaunch; re-engineered the supply chain (−50% core COGS) and launched $800K+ export streams.

2015 — 2017

Accountant / CJ Motor Accessories

Brisbane, QLD

Led an e-commerce transformation for a $5M auto‑parts importer: 5× online listings, conversion 2%→5%, and $500K+ in new product‑line revenue.

2010 — 2011

Portfolio Manager / Mega Financial Holding

Kaohsiung, Taiwan

Managed client portfolios and investment strategy.

Expertise

Core competencies.

P&L Ownership & Growth

Full accountability for complex, multi‑site P&Ls with revenues to $110M+.

Turnaround & Transformation

End-to-end turnarounds, restructuring and scaling across diverse industries.

AI-Driven Finance Automation

Governed automation across reconciliation, audit, forecasting and close — control‑first.

Financial Governance

Statutory reporting (SPFR→GPFR), AASB 15, audit management (PwC, BDO), board relations.

ERP / HR / POS Systems

Personally deployed end‑to‑end systems, owning the rollout with vendors and IT.

Board & Stakeholder Alignment

Aligning boards, investors and senior teams behind a single commercial agenda.

Qualifications

Education.

Certified Practising Accountant (CPA)

CPA Australia · 2016

M. Commerce (Adv.), Professional Accounting

The University of Queensland

M. International Economics & Finance